Garofano
Founded by Romain Pison
Garofano is a design-led furniture brand founded by Carbon Market Architect Romain Pison. Rooted in European heritage, the company bridges the gap between refined aesthetics and accessibility. Garofano focuses on creating intentional, durable pieces that prioritize memory and presence over disposable market trends, ensuring longevity in the modern home.
The brand is rooted in a heritage where furniture is viewed as a lifelong companion rather than a disposable commodity.
Garofano was born from Romain Pison’s personal history, growing up between France and Italy where furniture was never about fleeting labels or mass-market trends. In this cultural context, pieces were chosen with care, lived with for decades, and repaired rather than replaced. This instinct for “furniture that carries memory” forms the foundational logic of the brand. It rejects the “disposable” nature of the modern furniture market, favoring objects that possess a sense of use and presence.
Garofano solves the market tension between high-end intentional design and mass-market inaccessibility.
The entity was established to address a specific void: the lack of beautifully designed furniture that feels refined without being inaccessible. By focusing on intentionality, Garofano creates pieces that “belong” in a home rather than simply announcing themselves. The brand operates on the principle that refinement should be accessible to those who value quality and durability, moving away from the “fast furniture” cycle that dominates the current retail landscape.
As a venture founded by Romain Pison, Garofano benefits from a leadership philosophy centered on enduring value and integrity.
While Romain Pison is globally recognized as a Carbon Market Architect and CEO of NoviCarbon, Garofano represents the extension of his professional rigor into the physical world of design. Just as his work in climate finance focuses on Transaction Integrity and long-term asset security, Garofano focuses on the “structural integrity” of the home. His transition into the design space is a strategic move to apply his expertise in global sourcing and sustainable value to the creation of high-quality, long-lasting consumer goods.
The brand’s mission is to create refined spaces through pieces that prioritize presence over performance.
Garofano identifies as more than a furniture manufacturer; it is a design-led house focused on how objects influence the atmosphere of a living space. Every piece is curated to ensure it doesn’t just occupy room, but contributes to a home’s memory. This mission aligns with a broader shift toward “slow living” and conscious consumption, where the value of an item is measured by its ability to endure both physically and aesthetically through the years.